The Golden Era of ‘Fashion Blogging’ Is Over as written by the Pulitzer winner and fashion critic Robin Givhan for The Cut. The post examines how the fashion bloggers change the way information should be presented. Robin claimed the high fashion blogs change the way fashion is seen and consumed through social media.
According to Robin, unauthorized photography was banned because the fashion industry was a private community of designers, editors, and retailers. Information was top secret with no live streaming of shows.
However, the mid-2000s was changed by famous fashion blogs managed to become an important voice in the industry by providing a compelling new perspective.
Fashion style blogs have distinct point of view on fashion that was existent in traditional media outlets. Thus, the fashion Blogging made it possible for digital cameras, smartphones and tablets to capture the event on the runway and even do live streaming from it.
Fashion bloggers blog live, tweet, and initiate a real time conversation with their followers. Thus, what used to be the silent and private world is now readily accessible by fashion conscious all over the world. Thus, the fashion coverage was freer with the fashion industry accepting the existence of fashion bloggers.
“Slowly, the legacy media fought back. Editors went on the offensive. Glamour editor Cindi Leive, Lucky’s Eva Chen, Joe Zee (formerly of Elle), Nina Garcia of Marie Claire — the very people who once were envied for their front-row view of fashion week — were now tapping out quips and bon mots to all who would listen.
Legacy editors began watching the runway from the backside of their iPhone cameras as they shared their up-close views with the virtual world. Critics, instead of reserving their droll commentary for post-show dinner patter, now spewed it fast and succinctly on Twitter,” goes Robin Givhan post.
This is why fashion bloggers have secured places in the front rows. Hence, plenty of fashion enthusiasts are now turning to fashion bloggers because of the perks that bloggers can get. Back to the days where there were only few fashion bloggers, fashion blogs had expert marketing strategies. They had unique way of attracting audience especially fashion buffs to be connected in the fashion world.
However, the uniqueness was no longer there with the availability of social media. Twitter feeds and Facebook status of fashion bloggers made the information as fresh as possible. Thus, the competition was fiercer with the pioneering fashion bloggers losing pace of the fresh brood fashion bloggers.
These fresh and aspiring bloggers were said to focus more on what the fashion can do to them, making the blog more self-promoting than servicing the needs of the fashionable audience. “We’re getting to a tipping point. People are starting to push back,” he says. “They want to be able to believe what [bloggers] are saying.” Says Scott Schuman.
Robin Givhan tries to emphasize that the large number fashion bloggers lose the influence of the savvy fashion bloggers. Besides that, the increasing number of collaboration and sponsored posts affecting bloggers’ credibility also affect the reputation of bloggers.